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Fab 15

The Country Coach Story

300 Combined Years of Experience and Counting

The Country Coach story is one of determination and vision. The legacy of craftsmanship and loyalty this brand has created defines every decision made by the team at Country Coach. They are a crew that is dedicated to providing the highest quality repairs and customizations, as well as providing top notch customer service. Each member of the team is highly valued, and when you bring your motorcoach in, we consider you a member of our family. The heritage built by Bob Lee is carried on today by Matt and Elaina Carr.

Matt and Elaina Carr

Matt & Elaina Carr

Matt and Elaina Carr both started their careers at Country Coach over 30 years ago. Matt began as a cabinet maker in 1987, and quickly became plant manager of the cabinet division. Elaina started in 1999 as an office assistant, processing orders and managing the quality assurance department. Together, they launched Carr Industries in 2004. They specialized in making hand crafted cabinets, countertops, and more for the RV industry as well as residential and commercial spaces. They purchased Oregon Motorcoach Center in 2016, after Elaina had worked there for 7 years as an administrative assistant and Matt was general manager.

Meet the Team

Matt, Elaina, Roxy, and Lily

Owners and Customer Relations Specialists

Greg Bootes

Parts Manager

Brad Barley

Service Manager

Matt Bryan

Assistant Service Manager

Alisa Richardson

Business Manager

Kerrie Reisbeck

Reception

Andy Nunez

Conversion Manager

The Country Coach Crew

Crew Shot

Country Coach History

Bob Lee, together with friends founded Caribou Manufacturing, later known as the Monaco Corporation. Their mission was to create trailers and coaches that set a new bar for the level of luxury that could be achieved with an RV.

1968

Terry & Bob Lee
Terry & Bob Lee

1968

Bob Lee, together with friends founded Caribou Manufacturing, later known as the Monaco Corporation. Their mission was to create trailers and coaches that set a new bar for the level of luxury that could be achieved with an RV.

Country coach founders

1973

Bob Lee left Caribou and founded Country Campers. Soon it became a family affair with Ron and Leonard Lee joining. Within 10 years, the company had 100 employees and was manufacturing diesel pushers that rivaled that of Monaco, Winnebago, and other motorcoach companies.

Country Campers changed their name to Country Coach, Inc. This new image helped solidify their brand and build on their already strong legacy of manufacturing the greatest luxury diesel pushers in the industry.

1984

1984

Country Campers changed their name to Country Coach, Inc. This new image helped solidify their brand and build on their already strong legacy of manufacturing the greatest luxury diesel pushers in the industry.

1996

National RV Holdings bought Country Coach. Due to the declining demand for RVs and motorcoaches, the company suffered. Over the next several years, layoffs and downsizing plagued the company.

Country Coach was purchased by a private investment consortium, including founders Bob and Ron Lee , which led to a further 50% downsizing of the company. Within a couple years, the company declared bankruptcy and laid off over 450 employees.

2007

2007

Country Coach was purchased by a private investment consortium, including founders Bob and Ron Lee , which led to a further 50% downsizing of the company. Within a couple years, the company declared bankruptcy and laid off over 450 employees.

Country Coach Affinity

2009

In April 2009, Country Coach reopened it’s doors and welcomed back over 100 employees. Over the next several years, the company continued to regrow, hiring more people and rebuilding its campus. Today, Country Coach is owned by Oregon Motorcoach Center and operates out of its campus in Eugene, Oregon.

The Legacy of Bob Lee

Bob Lee was born into a logging and dairy farming family in Klamath Falls, Oregon to Bud and Juanita Lee. After graduating from Bonanza High School in 1957, Bob chose to serve his country, joining the U.S. Navy. During his 4 years in the Navy, he trained as a jet mechanic and it was around that time he met the love of his life, Terry. He left the service in 1961 and the two were quickly married. Soon after, Bob and Terry moved to Los Angeles, California, as Bob was hired by North American Rockwell, where he was an equipment purchaser for the Apollo Space Program. In 1968, Bob decided to return to his Oregon roots and moved his young family to Junction City, Oregon. With his brother Ron and a couple of friends, Bob became one of the original founders of Monaco Corporation (established at the time as Caribou Manufacturing). He was with Monaco until 1973 when he and his brother left to start Country Coach (established at the time as Country Camper).

He founded Country Camper in 1973, working as a service manager at a Ford dealership during the day and building truck canopies in a garage at night. Country Camper grew and was incorporated in 1974. Today, Country Coach, as it’s now known, was a leading manufacturer of highline Class A diesel pushers. In 2008, he decided that the motorcoach industry lacked a service and renovation center that was dedicated to excellence, integrity, honesty, and quality. In a return to the roots of the RV industry—and with a desire to reinvigorate the family atmosphere in the motorcoach lifestyle—he founded Oregon Motorcoach Center.

Bob was a prominent voice within the recreation industry, having held various positions within the Recreation Vehicle Industry Association (RVIA) and the Family Motor Coach Association (FMCA), as well as serving as a board member of the Oregon Reinforced Plastics Association. In August of 2000, Bob Lee was inducted into the RV/MH Heritage Foundation Hall of Fame. He was honored by the Junction City-Harrisburg Chamber of Commerce with a Distinguished Service Award in 2006 for his community involvement. He has served on the board of the Junction City-Harrisburg Chamber of Commerce and on the city council for Junction City.